Codes and Conventions of Newspaper Advertisements



  • One central image, relating to the theme
  • Image locks the viewer into the documentary and commands the audience's attention
  • Scheduling in small form, set to a bottom corner in order to not detract attention from the central image
  • Graphics set to a standard colour scheme
  • Simple image and simple titles
  • Logo of the Documentary/Broadcaster
  • Limited wording; attracts the audience into wanting to know more
  • Small use of photo manipulation
  • Use of a website link, set in with the title and small use of description




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