When drafting our advertisement, it was important to use one main central image which would attract the audience and encourage them to watch the documentary. We therefore thought that it would be a good idea to use an image of a pizza; this not only directly links with the theme, but also links to the opening sequence of our documentary.
It was important to use the Channel 4 logo when producing the advert; this validates the advertisement and documentary, and links all texts. It also alerted the audience of the 'brand' of the documentary; there is a certain format which Channel 4 documentaries follow, and they are famed for often being out of the ordinary, and aimed at a different audience. Not only this, but the audience are shown the basic scheduling of the documentary.
We used a central image of a domino's pizza, but moved it to the side of the page; typical of other print advertisements for Channel 4 documentaries that we have studied.
We used Adobe Photoshop to produce our final advertisement. We feel that the colour scheme of the print advertisement is exciting and relevant to our audience, and the image is eyecatching and interests the potential viewer.
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